The Veria Tourism Group welcomes spring 2026 with a message that feels clearer than ever: love is the way to exist together. At this year's "Blossomed Peach Trees" celebration, peace, kindness, respect, empathy and care for ourselves, for others and for the environment are presented as the values that keep communities united.
In its invitation, the group calls on residents and visitors alike to slow down and reconnect. "We leave behind the intense rhythms and meet in a space of genuine communication, transforming our daily lives into a celebration of respect," the message states. Participants are encouraged to share meaningful experiences and to embrace a more mindful approach to everyday life. "We invite you to share experiences with meaning, proving that when we blossom internally, we beautify the world around us." A participatory art installation in the city, plus a Pink Cocktail and Wine Festival across Veria's shops, will keep the celebration alive all month.
Other events of the Blossomed Peach Trees 2026 festival in Veria include:
9th photography competition "Where Love Blooms"
At the heart of the festival is the 9th Photography Competition, organised in collaboration with the Union of Photographers of Central and Western Macedonia and Fujifilm Hellas. Participants are invited to capture authentic emotions - from family warmth and friendship to self-care and connection with nature - set against the backdrop of blooming peach trees.
Saturday 14 March 2026 - opening event
Park of Elia, Agioi Anargyroi - 11:00
The festival opens with creative activities for all ages overlooking the blossoming plain. The programme includes a puzzle competition, collective art activities, face painting, and music.
Sunday 15 March - "The field that whispers love" in Kouloura
11:00 - 14:00
Visitors gather among the blooming trees to take part in a collective action celebrating love. A DJ-led moment builds to a colourful climax, with a vibrant burst of spring colours filling the sky. Specially designed artistic installations dedicated to different expressions of love offer unique photo opportunities. Guests can also taste a limited-edition rosé from Thymiopoulos Vineyards, bottled especially for the occasion, alongside peach compotes and local products.
Saturday 21 March - "In the middle of pink" in Mesi
11:00 - 14:00
Marking the spring equinox, this event blends rural life and contemporary creativity. Decorated tractors form a playful backdrop for photographs, while visitors enjoy interactive games, music and activities in the heart of the pink landscape.
Saturday 21 March - 3rd Pink Wine Party
Sala Elia - 21:30
An evening celebration featuring 80s and 90s disco rock music and a special wine experience, including the anniversary edition rosé. Part of the proceeds will support the Imathia Association of Families and Friends for Mental Health. Dress code: a touch of pink.
Sunday 22 March - grand finale
11:00 - 14:00
The festival concludes with a group cycling ride and a hike through the pink fields, organised in collaboration with local associations. The route combines blossoming orchards and snow-capped mountain views, ending with music, photo spots, and wine tasting.
