Thessaloniki's eastern side is fast emerging as a new automotive hub, as global carmakers, particularly from China, scout for prime real estate in Greece's second-largest city. Industry insiders describe the area as a hotspot for investment, with both established and lesser-known brands seeking a foothold along key arteries such as Vasilissis Olgas - Ethnikis Antistaseos and the Thessaloniki - Moudania road.
The momentum reflects a broader shift in the Greek car market, where Chinese electric and plug-in hybrid manufacturers are rapidly expanding. For these companies, Greece, and Thessaloniki in particular, is increasingly seen as a base for regional growth in south-east Europe. According to Dimitris Tzivras, head of Atria Property Services' Thessaloniki branch, a member of CBRE, "The eastern side of the city… is preferred to gain a presence", noting that suitable large-scale properties are available for showrooms, workshops, and after-sales services.
Among the most prominent arrivals is BYD, which has established an official showroom and service centre at 121 Georgikis Scholis Avenue through the Sfakianakis Group. Geely, one of China's most dynamic carmakers, entered the Greek market late last year with its first Athens "Experience Store" and is now targeting Thessaloniki for its next step. Interest is also reported from MG Motor and Chery, the latter having launched its commercial journey in Greece in mid 2025.
At the same time, the US electric vehicle giant Tesla is said to be preparing its next strategic move, with plans for a showroom on Georgikis Scholis Avenue. The company, which has operated a pop-up store at Mediterranean Cosmos since the summer of 2023, is currently recruiting staff in both Thessaloniki and Athens to establish a permanent presence.
Within just two years, around 31 automotive brands have become operational in Greece, in a market that sells roughly 130,000-140,000 cars annually. The influx of foreign brands has prompted some concern, yet neither EU tariffs nor buyer caution appears to be slowing the surge.
By Lina Tsireka - adapted from Greek by Vassia Barba
