Western Thessaloniki could become a new cultural hub for the city, speakers at the Prodexpo North 2026 real estate conference have argued, as several major projects take shape in the area.
Developers, cultural institutions, and local stakeholders outlined the transformation underway around the former Fix brewery site, where a large mixed-use redevelopment is under way. The project forms part of a broader cluster of cultural initiatives at the city's western gateway, including the planned Holocaust Museum, facilities for the Thessaloniki State Symphony Orchestra, and a museum dedicated to the city's water utility.
Dimitris Andriopoulos, CEO of the property developer Dimand, described the Fix redevelopment as a unique project in the Greek urban landscape. "There is no project comparable to Fix, neither in Athens nor in Thessaloniki," he said, arguing that culture and housing development together can drive urban growth.
According to Andriopoulos, the emerging cultural mix in the district could help reshape the western entrance to Thessaloniki and attract more visitors to an area that has long remained outside the city's main tourism routes. He suggested improving access with frequent bus services every 15 minutes from central locations such as Eleftherias Square and Aristotelous Square, and introducing a joint museum ticket. He also proposed cultural events to boost visitor numbers.
The planned Holocaust Museum is expected to play a central role in this transformation. David Saltiel, president of the Jewish Community of Thessaloniki, said the museum would be both a memorial and a catalyst for investment in the district. "The Holocaust Museum plays an important role in the development of Western Thessaloniki. It is a tribute by the Greek state to the Jews," he said, estimating it could attract between 200,000 and 300,000 visitors annually.
Other institutions are already moving westward. Asterios Tsoukalas, secretary general of the Black Sea Trade and Development Bank, said the organisation had been "vindicated" in its decision to relocate its headquarters to the western part of the city in 2023.
Speakers also warned, however, that delays in major infrastructure projects could slow Thessaloniki's momentum, stressing that coordinated development is crucial if the western districts are to evolve into a vibrant cultural ecosystem.
By Lina Tsireka - adapted from Greek by Vassia Barba
