Thasos has been added to Jet2holidays' portfolio, becoming the 26th Greek destination offered to British travellers. The partnership, with sales already open for the 2027 season, is expected to reposition the beautiful northern Aegean island within the UK market.
Thasos (also spelt Thassos) does not have its own airport; however, international flights are available at the nearby mainland Kavala airport, from which visitors can reach the island by ferry. Starting in 2027, Jet2holidays will offer organised holiday packages, combining flights from the UK to Kavala with ferry transfers and a selection of hotels and resorts across the island.
According to the Thasos Hoteliers' Association, the agreement results from coordinated efforts among national tourism authorities, local government, and private-sector partners. The Greek National Tourism Organisation played a central role in facilitating the deal, alongside regional and municipal bodies. The association described the development as “the result of a collective effort… with the common goal of strengthening Thasos' presence in the international market".
Officials said the move indicates a broader shift in Greece's tourism strategy towards diversifying destinations beyond traditional hotspots. “Jet2holidays is one of the first major arrivals of this new strategy,” the association noted, adding that conditions are already being set for further international partnerships in the near future.
Andreas Fiorentinos, Secretary General of the Greek National Tourism Organisation, highlighted the broader policy goal behind the deal: “We are particularly satisfied with this development… The United Kingdom is a well-established market for Greece, but there is considerable scope to promote new destinations that remain unknown or have been disconnected from the British public in recent years."
