CrediaBank has unveiled a new “Next Experience” branch in Thessaloniki, introducing a retail banking model that blends face-to-face service with advanced digital technologies. Housed in a neoclassical building at 8 Tsimiski street, the branch features next-generation ATMs and a pioneering virtual-reality system that allows customers to explore products and services through an interactive, immersive interface that combines digital screens with physical objects. The Thessaloniki site joins two similar experience-led branches already operating in Athens and Heraklion.
Speaking at the opening, CrediaBank chairman Konstantinos Herodotou underlined the strategic importance of Thessaloniki within the bank’s growth plans, noting that the city hosts the group’s business centre serving enterprises across Northern Greece. He described the bank’s recent transformation as a demanding yet successful journey, culminating in a profitable institution that has refocused on the quality of its customer relationships.
Herodotou also highlighted CrediaBank’s strategic partnership with EURONET, which provides nationwide coverage through a network of 2,500 ATMs, as well as the bank’s expansion into the market of Malta. According to him, the new experience branch reflects a philosophy of being “close to customers”, supporting local economies while improving the speed and overall quality of transactions.
CrediaBank, Greece’s fifth banking pillar formed through the merger of Attica Bank and Pancretan Bank, already operates several branches in Thessaloniki, including locations on Mitropoleos Street, in Kalamaria and Stavroupoli. Retail Banking and Wealth Management general manager Stylianos Iliadis left open the possibility of further branch openings in both Thessaloniki and Northern Greece, describing the Tsimiski Street branch as a high-profile, high-investment project.
The new branch is set to be operational next week with six staff members, with scope for expansion as demand grows. Designed to serve individuals as well as small, medium and large enterprises, it will operate without appointment requirements, offering immediacy and reduced waiting times. CrediaBank’s management reiterated its commitment to financing viable business plans across sectors such as industry, food, transport, and logistics, wherever strong enterprises are in need of support.
